How Social Entrepreneurs Make Change Happen

  Who drives transformation in our society and how do they do it? Roger Martin and Sally Osberg argue in their new book, Getting Beyond Better, that the answer is social entrepreneurs, who target unjust and unsustainable systems — or “equilibria” — and transform them into entirely new, superior, and sustainable equilibria. In this excerpt, […]

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Who drives transformation in our society and how do they do it? Roger Martin and Sally Osberg argue in their new book, Getting Beyond Better, that the answer is social entrepreneurs, who target unjust and unsustainable systems — or “equilibria” — and transform them into entirely new, superior, and sustainable equilibria. In this excerpt, they tell a story illustrating how vision is the key to successful transformation.  How Social Entrepreneurs Make Things Happen

Comments

  1. Like business entrepreneurs, social entrepreneurs’ top priority is defining target customers or clients — those who stand to benefit most from the specific offering of the venture. This close focus on the customer animates the social entrepreneur as much as it does the business entrepreneur. Each gets out of bed every day to serve a specific constituency, to change the equilibrium for a defined population. Social entrepreneurs aim to make a difference for

  2. Cheers pal. I do aprticeape the writing.

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