Join Flywheel Social Enterprise Hub for a workshop on “Building a Business Model for the Social Entrepreneur” on Thursday, June 29th at Union Hall!
The Business Model Canvas has been a highly effective tool for companies big and small to design, describe, challenge, and pivot their business models. Successful enterprise leaders use the business model canvas to demonstrate their company’s potential through various interrelated aspects, such as target markets, unique value, and revenue streams. This workshop, through lecture and interactive exercises, will help new and existing social enterprises refine their own business model.
This workshop utilizes the core principles of simplicity, visibility, and interaction between the business model components. It also adds four dimensions that are specifically relevant and important to social entrepreneurs:
- Beneficiary Segments: Clearly identify who your beneficiary segments are, even if they aren’t paying you
- Social and Customer Value Proposition: Ensure that you lay out a compelling rationale that will drive your customers to buy without forgetting about your impact on society
- Impact Measures: Develop clear thinking around what kind of social impact you’re creating and how it could be measured
- Surplus: Plan and communicate what happens with profits and where you aim on reinvesting them.
We are seeking 4-5 two-person teams representing social enterprises with the following characteristics:
- Social enterprises are defined as businesses that have as their primary purpose “creating social impact either through the people they employ or the services or products they sell.” This does not include corporate social responsibility strategies such as donating profits or buy one-give one strategies. Tax status is irrelevant for admittance into this workshop.
- Both businesses that are currently operating (in pilot or in launch) and business ideas that have completed some “viability testing and are pre-MVP (minimally viable product) stage will be considered. This is not an ideation workshop and organizations that are at that stage of development would not benefit from this workshop.
- There is an application process for the workshop and applicants will be promptly notified if they are accepted into the workshop.
Applications are due by June 8th and successful applicants will be notified by June 10th.
The normal fee for this workshop is $225 per organization, however the Mayerson Foundation has generously offered to underwrite the fees for participating organizations. Because this is a competitive application, organizations that are accepted, agree to participate, and subsequently cancel will be invoiced a cancellation fee of $225.