Recently Carnival Cruise Lines introduced “social impact travel” by creating the fathom brand “…to meet the real hunger in the world for purpose, while at the same time tackling profound social issues through a sustainable business model”. A non-traditional, social entrepreneur, Tara Russell, Founder and Chairman of Create Common Good, a food production social enterprise, was chosen to lead this effort. In addition, a day earlier, Audi announced its partnership with Toms for a “One for One® giving program that will provide 55,000 shoes to children in need this summer.”
We believe that words such as “social impact” and “social enterprise” are becoming part of the vocabulary of the marketplace, influencing buyer behavior as consumers are looking to help others beyond writing a check. That’s exactly why Social Enterprise CINCY Week is focused on these three objectives:
- Building bridges between social entrepreneurs in the nonprofit, for profit and faith communities
- Creating links between these social entrepreneurs and business, civic and government leaders
- Growing the market for the goods and services of social entrepreneurs
You can “cruise for good” by participating in the events of Social Enterprise CINCY Week, August 31st-September 6th. Check out SECincy.org for more details.
Image source: Brandchannel