February 2017 Elevator Company of the Month: The Breeding Ground

The Breeding Ground is a new social network for parents calling for family supportive workplace policies, laws, and values in the U.S. We provide the community and resources parents need to make a difference for families. Why did you apply to Elevator? A start-up accelerator (or “elevator” as we call it) focused exclusively on social […]

The Breeding Ground is a new social network for parents calling for family supportive workplace policies, laws, and values in the U.S. We provide the community and resources parents need to make a difference for families.

Why did you apply to Elevator?

A start-up accelerator (or “elevator” as we call it) focused exclusively on social enterprise is highly unusual. I had to be a part of it!

How did being in Elevator impact your enterprise?

The Elevator helped us better define our customer (i.e. everyday parents looking to deliver change for families in the U.S.) and strategize on the appropriate outreach — it’s all about building relationships and trust!

What aspect of Elevator was most valuable to you?

The strong and lasting connections I had the opportunity to make. From the other passionate (and inspiring!) social entrepreneurs in the cohort to the speakers and mentors who donated their time and made themselves available to us to the talented team who ran the program, I gained new friends, supporters, and mentors for whom I am incredibly grateful.

What progress have you made since graduating from Elevator?

We officially launched our website (check us out at www.TheBreedingGround.org) and two new initiatives. The first is called Parents of the US, which aims to create awareness about the need for family supportive workplace policies, laws, and values through interviews of diverse parents throughout the country about work-life integration. The second is the formation of our Steering Committee, which will design and implement The Breeding Ground’s first community collaborative project.

How much startup funding have you received to date?

We are not actively seeking startup funding — although we’d welcome a conversation with interested impact investors or organizations who want to be early supporters of The Breeding Ground movement. We do plan to seek advertisers for our website (organizations with their own family supportive workplace policies and who support our mission) and will soon be launching an e-store.

What advice would you give to a company applying to be in Elevator’s 2017 cohort?

Spend the time necessary to answer all the questions thoughtfully, thoroughly, and with as much detail as possible.

What are The Breeding Ground’s goals?

We have four goals: (1) gender neutral paid leave; (2) affordable and quality early childhood education; (3) flexible workplace policies; and (4) equality at work and at home.

What are some of the resources The Breeding Ground provides?

Our website is very comprehensive! Registered members can connect with one another based on location and interests. We have free concise and well-researched guides (e.g. how to advocate for paid leave at work; how to organize and advocate; how to (help your workplace) create a first-rate pump room). We have topical discussion forums and a blog where parents share their stories in an effort to teach and encourage others to act.

 

Watch this video to see Rachel’s Demo Day pitch at the 2016 SECincy summit!

To learn more about The Breeding Ground, visit their website

Edited from Q&A with Rachel Loftspring, The Breeding Ground founder and CEO

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